Tag Archives: google adwords

Online Marketing with Google Adwords

Isn’t the World Wide Web such a wonderful place? It’s got everything: from shoes, electronic gadgets to clothes, beauty products, designer watches, and anything you can think of. It even allows people who haven’t seen each other for a couple of years get connected through its various social networking sites, allowing each and every online visitor to share a piece of himself or herself.

It comes as no wonder then that entrepreneurs, store owners, clothing lines, and your favorite toy store have set-up shop through their very own websites over the Internet. This is because they want to have a piece of the action, a piece of such a huge pie of a market.

This is because they want to make profit out of the online community. This is because they don’t want to be left behind and have all their efforts at marketing their wares go to waste.

These are such noble intentions. But with the millions of websites that the World Wide Web currently hosts, how are websites making themselves visible to online visitors???

The answer is through online marketing specifically Internet marketing with the aid of Google Adwords. So what is Google Adwords and what are its endearing benefits?

Google Adwords is Google network’s most precious marketing tool. It an online marketing tool capable of almost anything, any kind of advertising or marketing gimmick one could think of.

Because of this more and more people are patronizing this Google product and utilizing its various features to their advantage. Here therefore are three more of its many benefits:

Purchase at your expense: With Google Adwords, there is no minimum fee that one pays the instant one utilizes the features in Google Adwords. There isn’t a maximum limit too.

One purchases at one’s expense. One is allowed to spend whatever amount he/she can afford.

Easy to operate: Google Adwords is easy to use and navigate. It is a no-frills program.

What more, the moment you have your Google account, you could already avail of the many features that is available in Google including Google Adwords. No need to wait for tomorrow or the next day for your account to be activated or for it to become operational.

Instant gratification: With Google Adwords, you get instant gratification. This is because it takes just a few minutes for your advertisement to go up online.

Twenty minutes after creation, the advertisement is displayed already for the entire web community to view. Isn’t Google Adwords simply the best?

Then there is the fact that one has the option to halt a marketing campaign anytime he/she wants to. Google Adwords allows the user to do this without the hassle unlike other online programs; thus, if you are still using other marketing tools, you might want to make the big switch now.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!


How to Improve Your Google Adwords and AdSense Results

AdSense and AdWords were designed to maximize your online presence and guide you on how to place your ads for maximum exposure and sales results. With a site that has great content and a great web design (not too much though), AdSense can provide you with great and amazing ways to boost your income online.

For targeted ads, AdSense is the answer because they fit snugly into your site’s content increasing the possibility of matching the interests of your visitors. The result? A better and higher click through ratio (CTR) in comparison with the regular banner ads.

The three main facets that affect the performance of your ads are: CPC, targeting, click through ratio and unique visitors and page impressions and you will surely boost your earnings if you enhance any of the factors mentioned. Statistics dictate that the more visitors you have the more ad clicks you will get and eventually since more people visit your site and see your ads, you get more ad impressions which can lead to bigger earnings.

Driving more web site traffic to your pages can be achieved through search engine optimization strategies and by making sure that you have high quality content and that you offer something more to your readers. Add to this a site with a great design, not too fancy, not too bare, and you have everything already going for you.

However, huge web site traffic may increase your ad impressions but it does not necessarily mean that you also have a higher CTR. The click through rate can still plateau or may come even lower than before so you also have to touch base with your click through rate.

Click through rate can be increased by manipulating the ads itself, maybe changing the colors from one that stands out to one that blends in or vice versa. Both styles may have their own pros and cons and it is for you to find out which style will work by experimentation.

Placement of the ads is also of utmost importance especially if you feel that your ad is situated in a place almost hidden from the viewers. You may consult the Google heat map to determine hot ad locations using an example layout.

The heat map is just a tip but it is based on many researches involving diverse websites though it is not a guarantee that if you follow the suggestion of the heat map, money will soon flow like the wines of Capistrano on your table. Everything is all up to you and these tools are just made available to guide you.

Make sure that you place your ads where the readers are supposed to plant their eyes on. To make sure of this, try experimenting by putting it on a specific side and altering the position next week and compare the results.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!


Google Analytics and Google Adwords

The most popular search engine site of all, Google, is utilized more than two hundred million times a day and because of this Google designed a tool called Google AdWords that lets people make and design their own ads, helps them choose what keywords to use in order to place high on the ranking, and make them pay only when a result or a click on their ad occurs. Google AdWords to put it simply is a feature that lets you buy cost-per-click ads whatever your budget capability is.

With AdWords, you have the search page results and the many partner sites of Google at your disposal and they include Blogger, HowStuffWorks, EarthLink, AOL, and many others. Your ads ultimately hit a vast population when you use this specific tool, and keep in mind the more than two hundred million hits a day.

With Google AdWords, you get to budget your daily expenditures since you opt for the keyword with which you want your ad to appear and then you indicate the maximum amount you are willing to pay per click and you only pay when someone clicks on your ad. An additional AdWords tool, the AdWords Discounter, automatically lessens your CPC to the lowest possible cost so that you can preserve your ad’s position on the results page.

Your ads immediately begin running once you have paid the five dollar activation fee and after you submit your billing information. The great thing about AdWords is that it has its internal tracking program so that you can instantly observe your progress and make the necessary changes if the need arises. And this is where Google Analytics come in.

To make both work, you have to make sure that the Google email that you are using is the same for both your AdWords account and that of your Analytics and that the AdWords login email address can access the Analytics account by giving it Admin access. After you have finished the whole sign up and linking process, you may choose auto-tagging and once that is done, the Analytics tool will begin tagging you’re AdWords links.

You can now employ any changes that you deem necessary since tracking of your AdWords ads and determining the behavior of the visitors coming in is reported to you via the Analytics. You can now easily gauge your return of investment and adjust whatever needs to be moved in your ads.

The reason why Analytics is best partnered with AdWords is because their partnership is regularly checked and tweaked for possible loopholes and that is the reason why they integrate quickly and easily since both tools come from the same company, go figure. The cost of AdWords can directly be inserted into the Google Analytics and this information can easily be pulled out by just using a keyword.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!


Google Adwords versus Yahoo Search Marketing

Some online business people run Google Adwords advertising simultaneously with Yahoo Search. Running the same campaign on both can give you comparisons on which gives better conversions.

There are some factors however, that affect the individual campaign, like there could be less advertiser competition with doing Yahoo Search Marketing, and Google’s broad matching of keywords also could show the ads in less relevant sites which can affect click through rates.

With Google Adwords, the title is limited to 25 characters and the two description lines should only have 35 characters each. With Yahoo Search Marketing the title can have 40 characters and the description lines are limited to 70 characters.

With Adwords, your bid on a keyword will never exceed the maximum bid price set, and the actual cost per click will be lower than the maximum bid in most cases, while it can also set a daily limit on expenses. Yahoo Search Marketing treats your bids on keywords similarly, although they will charge a sign up fee.

Google and Yahoo both give more emphasis on click through rates for giving of quality scores of your campaign. The higher click through or the many number of clicks in relation to how many times the ad show up can give advantages to the campaign.

Google meanwhile can hold a better advantage because its search engine and search ad market has a bigger share of around 70 percent and this can give better distribution advantage. Its reach in the search market, can give your ad more edge than yahoo.

Although Yahoo Search Marketing only delivers around 20 percent distribution reach, it can cost you lesser per click. This can be an advantage, depending on how you view it.

Google and Yahoo will both show your ads in their content networks, although it can deliver lower conversion rates than search advertisements. The difference is only of the relevancy of the networks.

The content network of Google can be more relevant and matches the ads more carefully to the contents on the pages. Yahoo’s content network can sometimes show lesser relevancy with ads shown often in unrelated contents.

The content network despite its relevancy, it can give more expense on your advertising budget because of lower conversion rates. Whether done on either network, it can give more budget constraints.

The content network, therefore, should be taken less seriously compared with search marketing, especially if you are new to paid advertising. Your focus on search campaign can give you better returns.

If you’re new to paid advertising, you can save more money by way of having better conversion rates, if you’ll first stick it out with search. It is up to you to decide whether to us Google Adwords or Yahoo Search Marketing.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!


Google Adwords Tax Calculator

New advertisers wishing to make an ad campaign to improve their business return on investment can make one with a Google Adwords program. Being new is not a setback as an adword program with Google can be easily set up and there is lots of information you can obtain to help.

Your first adword campaign may be doing well and you see some results, but you may not know that you are losing thousands because of some irrelevant placements. Your ads may show up for some irrelevant keywords or on websites that are irrelevant to your business, which can get you some clicks that have greater possibilities of going away and giving you no conversions.

The Google Adwords tax calculator is a tool that can determine how much of your campaign is wasted. The tool can show you some ways how the adwords program can somehow “tax” your ad campaign by these irrelevant placements which can only add more expenses and reduce profits.

The tool can just ask you to input important data like your monthly ad expense, the number of keywords, and ad groups as well as the number of negative keywords and other data related to the default settings. It is basically designed to analyze settings of your campaign in relation to your objectives.

It can help new advertisers save on ad expenses by showing how important ad testing, tracking and monitoring is to an ad campaign. It also helps to emphasize and differentiate the advertisers search campaign and separate it from his content campaign.

The tool is not designed to give more profits but to help do a newsletter in your adword campaign. It can provide some suggestions on which area of your ad campaign to make improvements.

The Google Adwords tax calculator can help determine the optimum level to spend for your ad campaign. It can also help determine how much profit you can earn based on the daily ad expense spending, the click through rates, the cost of your products, and the cost per click for the keywords you want to aim.

Your adword campaign may be very complex for you to understand that you may be spending more on some settings that may not be working to your advantage. The tool can furnish some data on where you are more likely to use some settings disadvantageous to your campaign and which will indicate where you can change settings to have more improved returns.

You can do some experimentation’s by changing some settings and wait for the results of your adword campaign. And then when you to try to monitor your ad campaign and found out that its no longer appearing on some irrelevant keywords or other sites, then it show that your experimentation’s are successful.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!