Tag Archives: Cost Per Click

Understanding Google Adwords Quality Scores

Most internet advertisers usually want to get the most benefits from their adwords campaign by getting the highest ranking at the lowest cost per click (CPC). It is therefore important to know the quality score of your adword campaign.

A high quality score of your keyword can be your key objective because it can give you better campaign performance. It can grant a higher position in the search results and the content network for that keyword at your given bid amount.

When setting up your adword campaign, Google will assign a quality score based on the relevancy of the ad to the keyword you are bidding on. They can see if the keyword is appearing on the landing page where you send the visitors to and from your ad, and they also see if the ad itself contains the keywords.

At the start of your ad campaign you can get the best quality score if you include the keywords in the headings, the URL, and much better if the keywords are included in the description of your ad. If your landing page is relevant with the keywords included they can expect a high quality score.

Visitors coming to your site expect to find products that they are searching for and if they don’t, they usually go away quickly and this is an expense. This can also decrease your quality score which is not good for the ad campaign.

Relevancy is really a big factor to get a good quality score. When you start the ad campaign with a high quality score, you can have the high position at a low cost per click and can give a higher click through rate.

Getting a high clickthrough rate can even provide you much higher quality score because it can be a measure of how relevant the ad is to your visitors. If visitors find real interest on these ads they will respond and make a click.

Once you can get a high click through rate and high quality score there is a higher probability of paying less per click and get even a higher position on the search results. This is giving more advantage in your ad campaign.

A higher ad position in the search results and the content network can deliver a good campaign performance. Consequently, you may only need a lower minimum bid amount for the keywords that can be used in your adword campaign.

Ads with low quality scores may need a higher bid amount for keywords to be displayed. This will not do well especially if there is a limited budget for your ad campaign.

To do the adwords campaign, therefore there is a need to have a high quality score. And doing these is easy especially if you have relevancy in mind.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

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To your online success,

Jason Nyback

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Google Analytics and Google Adwords

The most popular search engine site of all, Google, is utilized more than two hundred million times a day and because of this Google designed a tool called Google AdWords that lets people make and design their own ads, helps them choose what keywords to use in order to place high on the ranking, and make them pay only when a result or a click on their ad occurs. Google AdWords to put it simply is a feature that lets you buy cost-per-click ads whatever your budget capability is.

With AdWords, you have the search page results and the many partner sites of Google at your disposal and they include Blogger, HowStuffWorks, EarthLink, AOL, and many others. Your ads ultimately hit a vast population when you use this specific tool, and keep in mind the more than two hundred million hits a day.

With Google AdWords, you get to budget your daily expenditures since you opt for the keyword with which you want your ad to appear and then you indicate the maximum amount you are willing to pay per click and you only pay when someone clicks on your ad. An additional AdWords tool, the AdWords Discounter, automatically lessens your CPC to the lowest possible cost so that you can preserve your ad’s position on the results page.

Your ads immediately begin running once you have paid the five dollar activation fee and after you submit your billing information. The great thing about AdWords is that it has its internal tracking program so that you can instantly observe your progress and make the necessary changes if the need arises. And this is where Google Analytics come in.

To make both work, you have to make sure that the Google email that you are using is the same for both your AdWords account and that of your Analytics and that the AdWords login email address can access the Analytics account by giving it Admin access. After you have finished the whole sign up and linking process, you may choose auto-tagging and once that is done, the Analytics tool will begin tagging you’re AdWords links.

You can now employ any changes that you deem necessary since tracking of your AdWords ads and determining the behavior of the visitors coming in is reported to you via the Analytics. You can now easily gauge your return of investment and adjust whatever needs to be moved in your ads.

The reason why Analytics is best partnered with AdWords is because their partnership is regularly checked and tweaked for possible loopholes and that is the reason why they integrate quickly and easily since both tools come from the same company, go figure. The cost of AdWords can directly be inserted into the Google Analytics and this information can easily be pulled out by just using a keyword.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!


Google Adwords versus Yahoo Search Marketing

Some online business people run Google Adwords advertising simultaneously with Yahoo Search. Running the same campaign on both can give you comparisons on which gives better conversions.

There are some factors however, that affect the individual campaign, like there could be less advertiser competition with doing Yahoo Search Marketing, and Google’s broad matching of keywords also could show the ads in less relevant sites which can affect click through rates.

With Google Adwords, the title is limited to 25 characters and the two description lines should only have 35 characters each. With Yahoo Search Marketing the title can have 40 characters and the description lines are limited to 70 characters.

With Adwords, your bid on a keyword will never exceed the maximum bid price set, and the actual cost per click will be lower than the maximum bid in most cases, while it can also set a daily limit on expenses. Yahoo Search Marketing treats your bids on keywords similarly, although they will charge a sign up fee.

Google and Yahoo both give more emphasis on click through rates for giving of quality scores of your campaign. The higher click through or the many number of clicks in relation to how many times the ad show up can give advantages to the campaign.

Google meanwhile can hold a better advantage because its search engine and search ad market has a bigger share of around 70 percent and this can give better distribution advantage. Its reach in the search market, can give your ad more edge than yahoo.

Although Yahoo Search Marketing only delivers around 20 percent distribution reach, it can cost you lesser per click. This can be an advantage, depending on how you view it.

Google and Yahoo will both show your ads in their content networks, although it can deliver lower conversion rates than search advertisements. The difference is only of the relevancy of the networks.

The content network of Google can be more relevant and matches the ads more carefully to the contents on the pages. Yahoo’s content network can sometimes show lesser relevancy with ads shown often in unrelated contents.

The content network despite its relevancy, it can give more expense on your advertising budget because of lower conversion rates. Whether done on either network, it can give more budget constraints.

The content network, therefore, should be taken less seriously compared with search marketing, especially if you are new to paid advertising. Your focus on search campaign can give you better returns.

If you’re new to paid advertising, you can save more money by way of having better conversion rates, if you’ll first stick it out with search. It is up to you to decide whether to us Google Adwords or Yahoo Search Marketing.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!


Google Adwords Tax Calculator

New advertisers wishing to make an ad campaign to improve their business return on investment can make one with a Google Adwords program. Being new is not a setback as an adword program with Google can be easily set up and there is lots of information you can obtain to help.

Your first adword campaign may be doing well and you see some results, but you may not know that you are losing thousands because of some irrelevant placements. Your ads may show up for some irrelevant keywords or on websites that are irrelevant to your business, which can get you some clicks that have greater possibilities of going away and giving you no conversions.

The Google Adwords tax calculator is a tool that can determine how much of your campaign is wasted. The tool can show you some ways how the adwords program can somehow “tax” your ad campaign by these irrelevant placements which can only add more expenses and reduce profits.

The tool can just ask you to input important data like your monthly ad expense, the number of keywords, and ad groups as well as the number of negative keywords and other data related to the default settings. It is basically designed to analyze settings of your campaign in relation to your objectives.

It can help new advertisers save on ad expenses by showing how important ad testing, tracking and monitoring is to an ad campaign. It also helps to emphasize and differentiate the advertisers search campaign and separate it from his content campaign.

The tool is not designed to give more profits but to help do a newsletter in your adword campaign. It can provide some suggestions on which area of your ad campaign to make improvements.

The Google Adwords tax calculator can help determine the optimum level to spend for your ad campaign. It can also help determine how much profit you can earn based on the daily ad expense spending, the click through rates, the cost of your products, and the cost per click for the keywords you want to aim.

Your adword campaign may be very complex for you to understand that you may be spending more on some settings that may not be working to your advantage. The tool can furnish some data on where you are more likely to use some settings disadvantageous to your campaign and which will indicate where you can change settings to have more improved returns.

You can do some experimentation’s by changing some settings and wait for the results of your adword campaign. And then when you to try to monitor your ad campaign and found out that its no longer appearing on some irrelevant keywords or other sites, then it show that your experimentation’s are successful.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!


Managing Image Ads in Google’s Content Network

If you are already onto article marketing and you are able to generate ample traffic to your intended website, you may want to further boost your presence online and amplify further your website traffic (Don’t we all?. You can double your effort by using Image Ads in Google’s Content Network. A combination of the two advertising fronts and what you get is an amazing flood of website traffic if these two networks are managed properly.

For Image Ads in the Content Network, it is quite obvious that it will stir up a commanding presence and this in return can give you a huge click through rate because of the mere fact that they are huge and if they are done well, you can get more people to click on them. Unlike articles wherein people need to read it first before they get a better understanding of the message that you are trying to put across, Image Ads in the Content Network need not go through all the reading and comprehension process and the only thing it needs to be is to be eye-catching and relevant to the customers’ needs and wants.

When you get an enormous click through rate, chances are Google will reward you with a low cost per click and of course that this would mean that the cost of your traffic generation has become cheap, which equates to this: more visitors but less expenses every time they click. It may mean a savings of up to fifty percent on a campaign that is running double or even triple the website traffic it was meant to generate.

Ideally, and this is based on historical data, when users of Google’s Content Network achieve tremendous success on its current endeavor, the next rational thing to do is to make do with Google Image ads and this been proven to work for customers who have already established success on the Content Network. Though it is not a required prerequisite that success has to be established first, it would be more cost effective to use the Content Network as a preliminary test ground before embarking on Google Image ads.

As with other available profit enhancing tools online, Google Image ads does not assure the users a hundred percent success rate but there are a great number of Contextual-based Google advertisers who have experienced an amazing success rate when the current ad drive was partnered with Google Image Ads. And when others have made it, it only means other can as well.

Google image ads can appear in so many dimensions and forms such as the biggest of all called the ‘leaderboard’ and ascending in size would be small square, medium rectangle, square, banner, large rectangle, skyscraper, and wide skyscraper. And they can be static non-moving or Flash-animated.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!