Tag Archives: Ad Campaign

Understanding Google Adwords Quality Scores

Most internet advertisers usually want to get the most benefits from their adwords campaign by getting the highest ranking at the lowest cost per click (CPC). It is therefore important to know the quality score of your adword campaign.

A high quality score of your keyword can be your key objective because it can give you better campaign performance. It can grant a higher position in the search results and the content network for that keyword at your given bid amount.

When setting up your adword campaign, Google will assign a quality score based on the relevancy of the ad to the keyword you are bidding on. They can see if the keyword is appearing on the landing page where you send the visitors to and from your ad, and they also see if the ad itself contains the keywords.

At the start of your ad campaign you can get the best quality score if you include the keywords in the headings, the URL, and much better if the keywords are included in the description of your ad. If your landing page is relevant with the keywords included they can expect a high quality score.

Visitors coming to your site expect to find products that they are searching for and if they don’t, they usually go away quickly and this is an expense. This can also decrease your quality score which is not good for the ad campaign.

Relevancy is really a big factor to get a good quality score. When you start the ad campaign with a high quality score, you can have the high position at a low cost per click and can give a higher click through rate.

Getting a high clickthrough rate can even provide you much higher quality score because it can be a measure of how relevant the ad is to your visitors. If visitors find real interest on these ads they will respond and make a click.

Once you can get a high click through rate and high quality score there is a higher probability of paying less per click and get even a higher position on the search results. This is giving more advantage in your ad campaign.

A higher ad position in the search results and the content network can deliver a good campaign performance. Consequently, you may only need a lower minimum bid amount for the keywords that can be used in your adword campaign.

Ads with low quality scores may need a higher bid amount for keywords to be displayed. This will not do well especially if there is a limited budget for your ad campaign.

To do the adwords campaign, therefore there is a need to have a high quality score. And doing these is easy especially if you have relevancy in mind.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

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To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!


Google Adwords Tax Calculator

New advertisers wishing to make an ad campaign to improve their business return on investment can make one with a Google Adwords program. Being new is not a setback as an adword program with Google can be easily set up and there is lots of information you can obtain to help.

Your first adword campaign may be doing well and you see some results, but you may not know that you are losing thousands because of some irrelevant placements. Your ads may show up for some irrelevant keywords or on websites that are irrelevant to your business, which can get you some clicks that have greater possibilities of going away and giving you no conversions.

The Google Adwords tax calculator is a tool that can determine how much of your campaign is wasted. The tool can show you some ways how the adwords program can somehow “tax” your ad campaign by these irrelevant placements which can only add more expenses and reduce profits.

The tool can just ask you to input important data like your monthly ad expense, the number of keywords, and ad groups as well as the number of negative keywords and other data related to the default settings. It is basically designed to analyze settings of your campaign in relation to your objectives.

It can help new advertisers save on ad expenses by showing how important ad testing, tracking and monitoring is to an ad campaign. It also helps to emphasize and differentiate the advertisers search campaign and separate it from his content campaign.

The tool is not designed to give more profits but to help do a newsletter in your adword campaign. It can provide some suggestions on which area of your ad campaign to make improvements.

The Google Adwords tax calculator can help determine the optimum level to spend for your ad campaign. It can also help determine how much profit you can earn based on the daily ad expense spending, the click through rates, the cost of your products, and the cost per click for the keywords you want to aim.

Your adword campaign may be very complex for you to understand that you may be spending more on some settings that may not be working to your advantage. The tool can furnish some data on where you are more likely to use some settings disadvantageous to your campaign and which will indicate where you can change settings to have more improved returns.

You can do some experimentation’s by changing some settings and wait for the results of your adword campaign. And then when you to try to monitor your ad campaign and found out that its no longer appearing on some irrelevant keywords or other sites, then it show that your experimentation’s are successful.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!


Google Adwords: How You Can Lower the Cost While You Sell More

Google Adwords can be a very effective way to generate leads and sent targeted traffic to your well designed landing pages. Whether you are a new online business owner or an experienced professional, you can benefit from a lead generation campaign with Adwords.

When you use this type of ad campaign you do pay per click on the ads which you might think give more expense. In some cases, if you just let your creative mind take over, this form of advertising can be more cost efficient.

Choosing common keywords and phrases which people use can cost you more on your bids since almost all people bid for this. Let your creativity have its way, and think of variations of the keywords or phrases and you can bid for these at much lower prices.

If you can identify relevant keyword variations, you will not waste money on the wrong keywords which can give you more losses or if not lesser return on investments. You have to know the right keywords to use, to attract targeted sales leads and consequently more profits.

You may not find the most appreciate keyword combinations but you can start with the best you can think of and give it a try. Using general search terms may give more traffic but can not generate good leads.

Your website may have the same relevancy with other competing sites but using more specific keywords can give more optimal results. To get the more optimum results, a targeted landing page should be created for each keyword group to give you more improved conversion rates and minimized cost per sales lead.

If the landing page is specific to your keywords, visitors may show more interest and may lead to sales. Keywords that are senseless and not relevant to your page will just be a waste of money.

Since your landing page is essential to the campaign, be sure that it is well filled with the keywords that are listed on the results pages. The search engine can have a good recognition of your page if there are well placed keywords evenly spread on the contents, and this will improve quality score and eventually provide you with a lower minimum bid.

As Google Adwords places a good importance on some factors to determine the accuracy of your ad, you have to focus on quality score. Giving more emphases on click through rates will give you higher quality score which also can effectively lower bids.

By doing some tracking, you can figure out if these needs some adjustments to get your ad a more high rank. Having a higher rank can get more possibilities of higher click through rates and a good cycle of quality scores and lower minimum bids will follow.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!


Google AdWords Basic Tracking

Thanks to the brilliance of Google AdWords, any amateur online marketer or company owner can choose the keywords for their ads properly and effectively with actual implementation and presentation at the same time. Because of Google AdWords, every online advertiser or marketer can make sure that they have the right tools that will help them with will all their online advertising endeavors.

Most advertisers often believe that an effective ad campaign is one that has been successfully posted. However, placing an online advertisement at a certain website does not determine the success of the entire campaign.

In fact, the only way to make sure that a certain advertising campaign is successful is composed of a number of steps – choosing the right keyword or set of keywords first, then making a very compelling ad out of those keywords, then making the actual execution of the ad, which then leads to another set of tasks known to be tracking conversions and assessing the results. That final step of tracking and evaluating results is what determines what part of your ad is working and which part does not.

Google provides two very reliable conversion tracking tools, both with equal importance and use. However, if you are just starting out and is still learning how the entire online advertising world works, it is better if you try out the landing page hits and the amount of sales produced from a certain link that you used right within your ad.

In order to start tracking conversions using Google AdWords, you first need to use JavaScript to embed the conversion link. If you have no idea how to do this exactly, the simplest way is to use the JavaScript codes especially if you are working with a virtual shopping cart scheme or with the confirmation as a part of a checkout process system.

You have to remember that the only requirement that you have to fulfill in order to run the conversion tracker on your website is this – running a legit AdWords advertisement on the site as well as the code snippet that is placed solely on the conversion page. If you violate or lack either of these two essential components, your efforts to generate accurate statistics will be rendered useless.

Say for example you are using PayPal as your payment instrument instead of using the shopping cart type system of selling, things will be a little less complicated – all you need to do is to prepare the conversion confirmation webpage inside PayPal and then insert the Google AdWords JavaScript code directly into the web page in order to go on tracking conversions. By doing this, you now have a record of a customer’s conversion and visit the moment he or she is done with the shopping cart or has already finished the PayPal buying procedure.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!


The Right Time to Use Google Content Network

Just like any tool, the Google Content Network will work to its full potential in making you realize what you set out to do and that is get the best results from your ad campaign if the tool is used and managed properly. And after we have gone through great details on how to get the most out of the Content Network tools, let us tackle the nitty-gritty of how it works and its power in generating awesome results so that you get a clearer view of the nooks and crannies of this amazing program.

One of the remarkable benefits of using the Google Content Network is that it uses perfect as one of its arsenals and we all know that in every battle, even if you are outnumbered and undermanned, timing may spell success. And since people get to the Content Network without using a search query, the state your ad is in puts you in huge advantage over ads on the search network and let me explain how.

The Search Network offers ranked results and great results at that because the ads that will automatically show after the user puts in a keyword query and the ads that will show have been prepared long ago before the click occurs, which means the searcher is really on the lookout for your product or service. In this regard, the big difference between a Search Network searcher and a Content Network reader is intent.

The Search Network user is openly looking for your service or product and the Content Network browser is reading and viewing subject matter pertinent and closely connected to your products but is not specifically on the lookout YET. Nonetheless, it does not necessarily mean that if they are not purposely seeking your product that they are not interested.

For instance, if the items or services you are selling are things that are closely connected with children’s parties such as balloons, party hats, clowns, party chairs and tables, cakes, and whatever every kid party has to have, the Content Network shows you the many websites affiliated with it containing articles that fit the Children’s Party category. And when people go to Children’s party article sites, they are not specifically looking for your services but they are in the Children’s Party frame of mind which makes them ripe for the picking with your Children’s Party ad.

Relevance and perfect timing is what the Content Network provides and what Search Network cannot since it positions your ads next to content that are correlated with what you are marketing and when a user spends time reading, then you have a very powerful (probably moving) tool in your hands. Nevertheless, your ads need to be managed properly to be able to be at that right “moment of relevance” with a possible buyer.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!