SEO Marketing Mistakes to Avoid

One of the realities that even online marketers should learn to accept is that people make mistakes. However, just because it is something that comes naturally does not meant that you will let them ruin your business in tremendous levels.

Whether you have been optimizing your website for a while or have just joined the SEO bandwagon, there are mistakes that can significantly affect your website’s ranking on the different search engine results. But the good news is, whatever SEO mistake you have done in the past can be remedied and can be reversed.

In order to protect your website from plummeting down the Google ranks, you need to be familiar with the different SEO mistakes possible out there. But if you happen to have done either of the things you find below, there is no need to worry because you can make some changes and move on to your SEO strategies.

SEO Marketing Mistake Number One: Improper or incorrect use of keywords

Part of being a webmaster or an online marketer is being highly concerned about getting banned from search engines for spamming keywords or for keywords stuffing, which is why some web marketers prefer to limit the volume of keywords in their website’s content. However, there is one thing that you need to remember about putting your keywords – as long as your content sounds natural and reads easily, your website will most likely have content that do not overuse keywords.

SEO Marketing Mistake Number Two: Futile attempt to deceive search engine spiders

If you think that you can easily trick search engine crawlers into indexing your website or in detecting some flaws in it, you are terribly mistaken. In fact, search engines are highly more sophisticated that most web marketers ever realize.

Search engines are so advanced today that they are able to recognize and penalize hidden messages and texts as well as keyword spamming and cloaking (showing different content to the search engine spiders than to the actual website visitor) in any web page. If you are planning to do some or all of these things, you are only trying to hurt your page ranking or eventually cause your website to be banned.

SEO Marketing Mistake Number Three: The lack of optimized text body

This is perhaps the most common online marketing mistake done by a lot of webmasters. If you believe that the best way to attract prospects and to push your page rank up the search engine results is creating a page that is composed entirely of graphics, think again.

While flash is a great representation and can be highly effective if used wisely, bringing visitors to a page full of moving graphics and glittery characters will only drive them away. On top of that, search engine spiders cannot read content embedded in flash files, which makes your page invisible to them.

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To your online success,

Jason Nyback

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