Google Analytics and Google Adwords

The most popular search engine site of all, Google, is utilized more than two hundred million times a day and because of this Google designed a tool called Google AdWords that lets people make and design their own ads, helps them choose what keywords to use in order to place high on the ranking, and make them pay only when a result or a click on their ad occurs. Google AdWords to put it simply is a feature that lets you buy cost-per-click ads whatever your budget capability is.

With AdWords, you have the search page results and the many partner sites of Google at your disposal and they include Blogger, HowStuffWorks, EarthLink, AOL, and many others. Your ads ultimately hit a vast population when you use this specific tool, and keep in mind the more than two hundred million hits a day.

With Google AdWords, you get to budget your daily expenditures since you opt for the keyword with which you want your ad to appear and then you indicate the maximum amount you are willing to pay per click and you only pay when someone clicks on your ad. An additional AdWords tool, the AdWords Discounter, automatically lessens your CPC to the lowest possible cost so that you can preserve your ad’s position on the results page.

Your ads immediately begin running once you have paid the five dollar activation fee and after you submit your billing information. The great thing about AdWords is that it has its internal tracking program so that you can instantly observe your progress and make the necessary changes if the need arises. And this is where Google Analytics come in.

To make both work, you have to make sure that the Google email that you are using is the same for both your AdWords account and that of your Analytics and that the AdWords login email address can access the Analytics account by giving it Admin access. After you have finished the whole sign up and linking process, you may choose auto-tagging and once that is done, the Analytics tool will begin tagging you’re AdWords links.

You can now employ any changes that you deem necessary since tracking of your AdWords ads and determining the behavior of the visitors coming in is reported to you via the Analytics. You can now easily gauge your return of investment and adjust whatever needs to be moved in your ads.

The reason why Analytics is best partnered with AdWords is because their partnership is regularly checked and tweaked for possible loopholes and that is the reason why they integrate quickly and easily since both tools come from the same company, go figure. The cost of AdWords can directly be inserted into the Google Analytics and this information can easily be pulled out by just using a keyword.

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To your online success,

Jason Nyback

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Google Adwords versus Yahoo Search Marketing

Some online business people run Google Adwords advertising simultaneously with Yahoo Search. Running the same campaign on both can give you comparisons on which gives better conversions.

There are some factors however, that affect the individual campaign, like there could be less advertiser competition with doing Yahoo Search Marketing, and Google’s broad matching of keywords also could show the ads in less relevant sites which can affect click through rates.

With Google Adwords, the title is limited to 25 characters and the two description lines should only have 35 characters each. With Yahoo Search Marketing the title can have 40 characters and the description lines are limited to 70 characters.

With Adwords, your bid on a keyword will never exceed the maximum bid price set, and the actual cost per click will be lower than the maximum bid in most cases, while it can also set a daily limit on expenses. Yahoo Search Marketing treats your bids on keywords similarly, although they will charge a sign up fee.

Google and Yahoo both give more emphasis on click through rates for giving of quality scores of your campaign. The higher click through or the many number of clicks in relation to how many times the ad show up can give advantages to the campaign.

Google meanwhile can hold a better advantage because its search engine and search ad market has a bigger share of around 70 percent and this can give better distribution advantage. Its reach in the search market, can give your ad more edge than yahoo.

Although Yahoo Search Marketing only delivers around 20 percent distribution reach, it can cost you lesser per click. This can be an advantage, depending on how you view it.

Google and Yahoo will both show your ads in their content networks, although it can deliver lower conversion rates than search advertisements. The difference is only of the relevancy of the networks.

The content network of Google can be more relevant and matches the ads more carefully to the contents on the pages. Yahoo’s content network can sometimes show lesser relevancy with ads shown often in unrelated contents.

The content network despite its relevancy, it can give more expense on your advertising budget because of lower conversion rates. Whether done on either network, it can give more budget constraints.

The content network, therefore, should be taken less seriously compared with search marketing, especially if you are new to paid advertising. Your focus on search campaign can give you better returns.

If you’re new to paid advertising, you can save more money by way of having better conversion rates, if you’ll first stick it out with search. It is up to you to decide whether to us Google Adwords or Yahoo Search Marketing.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!


Google Adwords Tax Calculator

New advertisers wishing to make an ad campaign to improve their business return on investment can make one with a Google Adwords program. Being new is not a setback as an adword program with Google can be easily set up and there is lots of information you can obtain to help.

Your first adword campaign may be doing well and you see some results, but you may not know that you are losing thousands because of some irrelevant placements. Your ads may show up for some irrelevant keywords or on websites that are irrelevant to your business, which can get you some clicks that have greater possibilities of going away and giving you no conversions.

The Google Adwords tax calculator is a tool that can determine how much of your campaign is wasted. The tool can show you some ways how the adwords program can somehow “tax” your ad campaign by these irrelevant placements which can only add more expenses and reduce profits.

The tool can just ask you to input important data like your monthly ad expense, the number of keywords, and ad groups as well as the number of negative keywords and other data related to the default settings. It is basically designed to analyze settings of your campaign in relation to your objectives.

It can help new advertisers save on ad expenses by showing how important ad testing, tracking and monitoring is to an ad campaign. It also helps to emphasize and differentiate the advertisers search campaign and separate it from his content campaign.

The tool is not designed to give more profits but to help do a newsletter in your adword campaign. It can provide some suggestions on which area of your ad campaign to make improvements.

The Google Adwords tax calculator can help determine the optimum level to spend for your ad campaign. It can also help determine how much profit you can earn based on the daily ad expense spending, the click through rates, the cost of your products, and the cost per click for the keywords you want to aim.

Your adword campaign may be very complex for you to understand that you may be spending more on some settings that may not be working to your advantage. The tool can furnish some data on where you are more likely to use some settings disadvantageous to your campaign and which will indicate where you can change settings to have more improved returns.

You can do some experimentation’s by changing some settings and wait for the results of your adword campaign. And then when you to try to monitor your ad campaign and found out that its no longer appearing on some irrelevant keywords or other sites, then it show that your experimentation’s are successful.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!


Google Adwords: How You Can Lower the Cost While You Sell More

Google Adwords can be a very effective way to generate leads and sent targeted traffic to your well designed landing pages. Whether you are a new online business owner or an experienced professional, you can benefit from a lead generation campaign with Adwords.

When you use this type of ad campaign you do pay per click on the ads which you might think give more expense. In some cases, if you just let your creative mind take over, this form of advertising can be more cost efficient.

Choosing common keywords and phrases which people use can cost you more on your bids since almost all people bid for this. Let your creativity have its way, and think of variations of the keywords or phrases and you can bid for these at much lower prices.

If you can identify relevant keyword variations, you will not waste money on the wrong keywords which can give you more losses or if not lesser return on investments. You have to know the right keywords to use, to attract targeted sales leads and consequently more profits.

You may not find the most appreciate keyword combinations but you can start with the best you can think of and give it a try. Using general search terms may give more traffic but can not generate good leads.

Your website may have the same relevancy with other competing sites but using more specific keywords can give more optimal results. To get the more optimum results, a targeted landing page should be created for each keyword group to give you more improved conversion rates and minimized cost per sales lead.

If the landing page is specific to your keywords, visitors may show more interest and may lead to sales. Keywords that are senseless and not relevant to your page will just be a waste of money.

Since your landing page is essential to the campaign, be sure that it is well filled with the keywords that are listed on the results pages. The search engine can have a good recognition of your page if there are well placed keywords evenly spread on the contents, and this will improve quality score and eventually provide you with a lower minimum bid.

As Google Adwords places a good importance on some factors to determine the accuracy of your ad, you have to focus on quality score. Giving more emphases on click through rates will give you higher quality score which also can effectively lower bids.

By doing some tracking, you can figure out if these needs some adjustments to get your ad a more high rank. Having a higher rank can get more possibilities of higher click through rates and a good cycle of quality scores and lower minimum bids will follow.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!


Google AdWords Basic Tracking

Thanks to the brilliance of Google AdWords, any amateur online marketer or company owner can choose the keywords for their ads properly and effectively with actual implementation and presentation at the same time. Because of Google AdWords, every online advertiser or marketer can make sure that they have the right tools that will help them with will all their online advertising endeavors.

Most advertisers often believe that an effective ad campaign is one that has been successfully posted. However, placing an online advertisement at a certain website does not determine the success of the entire campaign.

In fact, the only way to make sure that a certain advertising campaign is successful is composed of a number of steps – choosing the right keyword or set of keywords first, then making a very compelling ad out of those keywords, then making the actual execution of the ad, which then leads to another set of tasks known to be tracking conversions and assessing the results. That final step of tracking and evaluating results is what determines what part of your ad is working and which part does not.

Google provides two very reliable conversion tracking tools, both with equal importance and use. However, if you are just starting out and is still learning how the entire online advertising world works, it is better if you try out the landing page hits and the amount of sales produced from a certain link that you used right within your ad.

In order to start tracking conversions using Google AdWords, you first need to use JavaScript to embed the conversion link. If you have no idea how to do this exactly, the simplest way is to use the JavaScript codes especially if you are working with a virtual shopping cart scheme or with the confirmation as a part of a checkout process system.

You have to remember that the only requirement that you have to fulfill in order to run the conversion tracker on your website is this – running a legit AdWords advertisement on the site as well as the code snippet that is placed solely on the conversion page. If you violate or lack either of these two essential components, your efforts to generate accurate statistics will be rendered useless.

Say for example you are using PayPal as your payment instrument instead of using the shopping cart type system of selling, things will be a little less complicated – all you need to do is to prepare the conversion confirmation webpage inside PayPal and then insert the Google AdWords JavaScript code directly into the web page in order to go on tracking conversions. By doing this, you now have a record of a customer’s conversion and visit the moment he or she is done with the shopping cart or has already finished the PayPal buying procedure.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!