How Link Building Works

One of the essential aspects of search engine optimization is link building, the process of building back links or links that point users back to your site. The more websites that link back to your site, the higher you will rank on the search engine results hence increasing the profit earning potential of your website.

There are several ways that you can do to implement an effective link building strategy. But you should be very careful in using these methods because once they are abused, they can no longer help promote your website.

In order to be a successful online marketer, you need to know what methods are still effective and what are likely to fail. Using one link building method can only do you so much, so you need to be creative and smart at the same time and use a couple of link building methods in order to be effective in your promotional campaigns.

Here are some of the proven and tested link building methods recommended by most online marketers and SEO experts. Look at each of them and see which ones will work for you best.

  • Article marketing or article submission

Article submission is perhaps one of the oldest yet still very effective link building methods used by almost all website owners and online marketers today. Marketing your products or services through articles give you one hundred percent contextual back links, something that all search engines go crazy about in an instant.

Aside from submitting articles to online article directories and third party sites, you can also take it a notch higher by publisher your articles on blogs, say as a guest writer at someone else’s blog on the same niche as yours or in ezines.

  • Social bookmarking

If you have started your online marketing campaign a year ago, you will realize that social marketing was one of the frenzied methods as far as link building is concerned. Although its popularity has dwindled a bit this year, it is still a very effective way to get inbound links.

As long as you can find a strong list of good bookmarking sites, this method could work to your advantage. On top of that, social bookmarking is also a good way to drive traffic to your website depending on the social bookmarking website you are using.

  • Commenting on blogs

Although commenting on blogs is an effective link building method, you need to be extra careful with this one because commenting on other people’s blogs from a marketing perspective can readily be regarded as spamming. One way to make sure that you do not get Google slapped because of spamming is to post a comment that has real substance instead of commenting something “nice” just for the sake of commenting.

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To your online success,

Jason Nyback

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