Golden Rules in Creating Facebook Ads

Most online marketers especially the new ones are wondering if they can truly make some nice decent profit just by creating advertisements on Facebook – and the answer they get is always a big YES. It is not a secret that Facebook is currently one of the most awesome systems running in the internet today; it is easy for people to access it, hence making it a perfect venue for profitable endeavors.

Because Facebook currently holds the highest number of virtual members, it has the potential to make you hundreds of dollars without a doubt. If you are brave enough to take the plunge and use Facebook for your advertising campaigns, you have to know what things to look out for.

Like creating advertisements on any other websites, there are things that you should do and things that you should refrain from doing. Facebook aims to provide the best user experience, so if your ad does not share that principle, Facebook will literally throw you out of the door if you do not follow their rules for advertising.

In creating your Facebook ads, here are some things that you should NEVER do or put in your Facebook ad.

  • Use capital letters for all text in the ad

One of the things that Facebook dislikes the most is advertisements having all capital letters in it. This makes sense because writing something in all caps sounds like you are yelling, and no likes to be yelled at.

  • Misspell words deliberately

Facebook will reject ads that are obviously misspelled on purpose. Aside from that, Facebook does not allow using slang terms.

  • Lies

If Facebook feels that any part of your text is untruthful or misleads the reader in any way, you are completely banned from advertising on Facebook right away.

  • Use fake landing pages

Facebook does not allow forwarding, hence you should not associate your ad with a fake landing page for marketing purposes. Where the ad first points to is where the user must first go.

Given all these things that you should not do, what can you do in order to make your Facebook ads effective?

Well first, you have to make your ad relevant. This means that whatever it is that you have in your advertisement, it should be highly related to the landing page – and yes, Facebook checks every ad they have on their system if they are following this rule.

For effective Facebook advertising, here are some of the things that you can do:

  • Have a relevant picture in your ad
  • Use proper capitalization
  • Target the correct audience
  • Have a compelling call to action
  • Use something that will encourage your audience, but make sure you do not overdo it

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To your online success,

Jason Nyback

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