Monthly Archives: October 2010

Understanding Google Adwords Quality Scores

Most internet advertisers usually want to get the most benefits from their adwords campaign by getting the highest ranking at the lowest cost per click (CPC). It is therefore important to know the quality score of your adword campaign.

A high quality score of your keyword can be your key objective because it can give you better campaign performance. It can grant a higher position in the search results and the content network for that keyword at your given bid amount.

When setting up your adword campaign, Google will assign a quality score based on the relevancy of the ad to the keyword you are bidding on. They can see if the keyword is appearing on the landing page where you send the visitors to and from your ad, and they also see if the ad itself contains the keywords.

At the start of your ad campaign you can get the best quality score if you include the keywords in the headings, the URL, and much better if the keywords are included in the description of your ad. If your landing page is relevant with the keywords included they can expect a high quality score.

Visitors coming to your site expect to find products that they are searching for and if they don’t, they usually go away quickly and this is an expense. This can also decrease your quality score which is not good for the ad campaign.

Relevancy is really a big factor to get a good quality score. When you start the ad campaign with a high quality score, you can have the high position at a low cost per click and can give a higher click through rate.

Getting a high clickthrough rate can even provide you much higher quality score because it can be a measure of how relevant the ad is to your visitors. If visitors find real interest on these ads they will respond and make a click.

Once you can get a high click through rate and high quality score there is a higher probability of paying less per click and get even a higher position on the search results. This is giving more advantage in your ad campaign.

A higher ad position in the search results and the content network can deliver a good campaign performance. Consequently, you may only need a lower minimum bid amount for the keywords that can be used in your adword campaign.

Ads with low quality scores may need a higher bid amount for keywords to be displayed. This will not do well especially if there is a limited budget for your ad campaign.

To do the adwords campaign, therefore there is a need to have a high quality score. And doing these is easy especially if you have relevancy in mind.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!


Tips in Using Google Adwords in a Joomla Site

Being online for that great quest of a great return of investment for your site one must have come upon Joomla as being one of the most popular content management systems on the web today. Joomla as you may find out along the way is much more complicated than WordPress but what makes it great is the fact that it provides a wide array of features for small and medium businesses.

For the information of all interested, Joomla is a true content management system and if you want to make this work for you through Google AdWords it would help that you understand its complexities just as a Joomla professional could actually build this content management system. You should know that Joomla’s more important factor is the Search Engine Optimization or SEO.

Good news is that the latest version release of Joomla now has several features that are SEO friendly so it is essential that you take note of some of the things to help you out with your Joomla site especially in terms of getting it truly SEO friendly. When you are using Google AdWords in a Joomla site, note that you should get basic modules to satisfy the basic need of a sitemap.

Remember that a sitemap is truly an important component that allows Google to know about the content on your site. So while Joomla has some difficulties with coming up with a really dynamic sitemap, knowing about the basic needs of it really helps.

Talk about keywords being an essential part in SEO and Google AdWords for that matter, you will be able to find several Joomla extensions that allow you to create custom URLs for your pages. This ultimately means that you can include your keywords here and by using the Alias field, make sure that each page actually uses unique keywords in order to practice the essential parts of the word used in a URL that is important to page optimization.

Just as it is anyone’s aim to increase or double one’s revenue when it comes to this website trade and system, the secret when you are using this site is that you double the conversion rate and a great way to do this is by testing. You will have to understand how to make site visitors respond to changes made on your page no matter how small or big – as a result of your identification of what changes are made through results of split testing.

Getting a Google AdWords Account and using it in a Joomla site really helps you get great conversion rates as long as you know the right technique to do it. Doubling your conversion is not as tough the moment you figure which components to consider in building your site.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!


Site Traffic through Targeted Advertising

You have created a wonderful online web site, pitched in a very informative article, ran the right keywords and have put it in the right places, and then posted the ads in the best places possible, and the only thing left to complete the whole process is to make sure that you increase your web site traffic through advertising. But not just regular advertising, mind you, because it has to be targeted advertising otherwise you might be getting massive web site traffic of the kind that you do not need.

Good conversions can only be achieved if you have a consistent flow of not just the regular web site traffic but the quality ones, the ones that are really interested and are willing to buy. And much more, you can only spell the survival of your website and probably a good return of investment if you are able to create a steady flow of income.

There are a lot of online advertising campaign management programs and other diverse techniques that create ways for you to be able to get your targeted market and you can choose to invest in any of them. Of course investing means expenses on your side but the minimal expenses that you will be shelling out will definitely give you a better amount of leverage on the tools at your disposal and it will surely pay off if you simply follow the steps and procedures set by these campaigns.

There a good number of advertising types that one can use to generate quality customers: text ads and banner ads to start on a few. Keywords will play a very essential role in these two methods and it is vital that keywords are not only present in the content but are also read in the titles because titles can already make a huge impact on the customers so that they can immediately create an initial impression on what your site is all about, hence, you have to also make sure that your site lives up to the expectation set by your keywords.

For targeted paid advertisements, the key dynamic in the speed and efficacy of your campaign lies on the amount of money you are willing to spend since you are able to choose the cost per click or cost per thousand impressions and setting that price is dependent on you. In the end, if the targeted traffic really gets targeted and is converted into sales, then you may not have any regret at all with the cost of these paid campaigns.

If you are really hard up money-wise, there are always the free ad promotions that you can prefer and they do work also but the time frame understandably may not be as fast as the paid ones. However, since they are absolutely free, then your pocket keeps what it has for the moment and even gets heavier as soon as your campaign kicks in.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!


Online Marketing with Google Adwords

Isn’t the World Wide Web such a wonderful place? It’s got everything: from shoes, electronic gadgets to clothes, beauty products, designer watches, and anything you can think of. It even allows people who haven’t seen each other for a couple of years get connected through its various social networking sites, allowing each and every online visitor to share a piece of himself or herself.

It comes as no wonder then that entrepreneurs, store owners, clothing lines, and your favorite toy store have set-up shop through their very own websites over the Internet. This is because they want to have a piece of the action, a piece of such a huge pie of a market.

This is because they want to make profit out of the online community. This is because they don’t want to be left behind and have all their efforts at marketing their wares go to waste.

These are such noble intentions. But with the millions of websites that the World Wide Web currently hosts, how are websites making themselves visible to online visitors???

The answer is through online marketing specifically Internet marketing with the aid of Google Adwords. So what is Google Adwords and what are its endearing benefits?

Google Adwords is Google network’s most precious marketing tool. It an online marketing tool capable of almost anything, any kind of advertising or marketing gimmick one could think of.

Because of this more and more people are patronizing this Google product and utilizing its various features to their advantage. Here therefore are three more of its many benefits:

Purchase at your expense: With Google Adwords, there is no minimum fee that one pays the instant one utilizes the features in Google Adwords. There isn’t a maximum limit too.

One purchases at one’s expense. One is allowed to spend whatever amount he/she can afford.

Easy to operate: Google Adwords is easy to use and navigate. It is a no-frills program.

What more, the moment you have your Google account, you could already avail of the many features that is available in Google including Google Adwords. No need to wait for tomorrow or the next day for your account to be activated or for it to become operational.

Instant gratification: With Google Adwords, you get instant gratification. This is because it takes just a few minutes for your advertisement to go up online.

Twenty minutes after creation, the advertisement is displayed already for the entire web community to view. Isn’t Google Adwords simply the best?

Then there is the fact that one has the option to halt a marketing campaign anytime he/she wants to. Google Adwords allows the user to do this without the hassle unlike other online programs; thus, if you are still using other marketing tools, you might want to make the big switch now.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!


How to Improve Your Google Adwords and AdSense Results

AdSense and AdWords were designed to maximize your online presence and guide you on how to place your ads for maximum exposure and sales results. With a site that has great content and a great web design (not too much though), AdSense can provide you with great and amazing ways to boost your income online.

For targeted ads, AdSense is the answer because they fit snugly into your site’s content increasing the possibility of matching the interests of your visitors. The result? A better and higher click through ratio (CTR) in comparison with the regular banner ads.

The three main facets that affect the performance of your ads are: CPC, targeting, click through ratio and unique visitors and page impressions and you will surely boost your earnings if you enhance any of the factors mentioned. Statistics dictate that the more visitors you have the more ad clicks you will get and eventually since more people visit your site and see your ads, you get more ad impressions which can lead to bigger earnings.

Driving more web site traffic to your pages can be achieved through search engine optimization strategies and by making sure that you have high quality content and that you offer something more to your readers. Add to this a site with a great design, not too fancy, not too bare, and you have everything already going for you.

However, huge web site traffic may increase your ad impressions but it does not necessarily mean that you also have a higher CTR. The click through rate can still plateau or may come even lower than before so you also have to touch base with your click through rate.

Click through rate can be increased by manipulating the ads itself, maybe changing the colors from one that stands out to one that blends in or vice versa. Both styles may have their own pros and cons and it is for you to find out which style will work by experimentation.

Placement of the ads is also of utmost importance especially if you feel that your ad is situated in a place almost hidden from the viewers. You may consult the Google heat map to determine hot ad locations using an example layout.

The heat map is just a tip but it is based on many researches involving diverse websites though it is not a guarantee that if you follow the suggestion of the heat map, money will soon flow like the wines of Capistrano on your table. Everything is all up to you and these tools are just made available to guide you.

Make sure that you place your ads where the readers are supposed to plant their eyes on. To make sure of this, try experimenting by putting it on a specific side and altering the position next week and compare the results.

Next step is to click the link and get your “Free Insider Video” where I will show you PROOF of how you can thousands of visitors to your site on total autopilot the right way… Click Here Now!

I have used these exact strategies to drive over 1,225,000 visitors to my sites. “Click here now” to get access to the video that shows all…

To your online success,

Jason Nyback

P.S. Make sure you “click here now” and get access to the free video I have created for you that will show you how to get A TON of traffic and live YOUR dream life on your own terms… Click Here Now!